Research from the Internet Advertising Bureau (IAB) launched today suggests that consumers see tablets as the perfect device for late evening use when in front of the TV.

The study from research company Sparkler in partnership with panel providers On Device Research, found that 51% of all tablet uses occurred in front of the TV. In fact, tablet owners are 50% more likely to use their tablet in this situation than their mobile (35%) or PC (33%).

More than 50% of tablet interactions were found to take place in the late evening (between 7 - 12pm) resulting in tablets being the most used device amongst owners in the evening. Tablet usage then accelerates during the weekends with 25% of respondents choosing to use their device during their downtime and 49% agreeing the tablet is the device that best allows them to be entertained.

More at: http://econsultancy.com/uk/blog/8473-iab-research-says-tablets-are-perfect-downtime-devices