Need we say more? The KittyCat Hijack app from Canadian cat food brand Temptations will have your favorite websites swarming with felines within minutes.
To activate the app, go to the brand’s Facebook Page and then add the app to your bookmarks bar. (The creators made this simple by putting the app in the form of a cat food bag.) After that, you can let the cats loose on your favorite websites.
More fab campaigns including Mccain’s aromatic bus stop and a billboard war between Audi and BMW here.
Kellogg’s is celebrating the Queen’s Diamond Jubilee with limited edition, 1950’s cereal packaging, thought up by the firm’s Trafford-based marketing department. They will feature the first Coco the monkey illustration and the original Snap, Crackle and Pop character, with a view to helping retailers capitalise on the Diamond Jubilee celebrations. The company has commissioned collectables before, but only to mark significant years in Kellogg’s history.
More at: http://www.how-do.co.uk/north-west-media-news/north-west-marketing-services/retro-cornflakes-as-kellogg’s-creates-limited-edition-diamond-jubilee-packag
Man City asks supporters to spot themselves and Mario Balotelli in its 360 degree ‘Fan Cam’
Manchester City Football Club is asking fans who were present at Sunday’s blockbuster clash with Spurs to tag themselves in its new 360 degree ‘Fan Cam’ from the game.
The The five billion pixel photograph captures every single supporter who was inside the Etihad Stadium to see City’s dramatic 3-2 victory.
As well as inviting fans to spot themselves, the club is running a Where’s Wally style competition by hiding virtual avatars of four of City’s star players around the stadium.
As you can see in the video above, Mario Balotelli, Sergio Aguero, Edin Dzeko and Samir Nasri were all recorded in front of a green screen then digitally rendered into the online visual.
The lucky fans who are able to spot the hiding players will receive an interactive message asking them to enter a competition to win a signed shirt and personalised video message from the player, which will then be uploaded on to the winner’s Facebook page.
John Lewis has joined the growing list of retailers trialling QR codes with the launch of a virtual shop in Brighton.
All of the retailer’s ‘top 30 things to buy for Christmas’ are included in a window display at a branch of Waitrose.
Customers can scan the QR code of the item they want, which will then take them to the John Lewis mobile site to complete their purchase.
More at: http://econsultancy.com/uk/blog/8370-john-lewis-opens-virtual-qr-store
How offline/traditional media can cause a viral effect online. If something is cool enough people will share it.
More at: http://designyoutrust.com/2011/11/07/mcdonalds-sundial-billboard/
