How Has The Shift To Visual Affected Ecommerce and Social Engagement? #Infographic] (via @Dr4ward) »
Some Facebook page owners can now view certain post metrics directly from their Timeline, including the percentage of fans that saw a given post and the percentage of those who saw the post as a result of paid promotion.
This gives page owners an at-a-glance understanding of how many fans they are reaching. Or, more likely, make them realize how many they aren’t reaching. As users share more and connect with more Open Graph applications, there are more stories competing for placement in News Feed. Increasingly, page owners will have to support their content efforts on Facebook with paid media.
In February, Facebook said that pages reach only 16 percent of their fans each week on average. By showing reach percentages on Timeline rather than requiring page owners to visit the insights dashboard to see them, the social network can subtly encourage page owners to consider spending money on Sponsored Stories or Reach Generator, a premium offering which guarantees that a page reaches at least 75 percent of fans within a month.
More at: http://www.insidefacebook.com/2012/05/24/facebook-provides-reach-data-directly-on-timeline-posts/#
Today, Facebook app discovery too heavily favors the loudest apps with the most users, so Facebook today announces it will soon launch the App Center, a single, personalized hub for discovering the highest quality Facebook-integrated games and utilities from across the web and mobile. And for the first time, Facebook is beta testing the option for developers to sell pre-paid web and HTML5 apps. You’ll be able to access App Center via the web or mobile, and you can send apps you discover on a the web to your littler devices.
App Center could be a huge boon to app growth on Facebook, especially for those that are beloved but not inherently viral. With any luck, App Center will usher in an age where your news feed is filled with apps you actually want use, not just the spammiest ones or those with the biggest marketing budgets.
Unlike the unpersonalized app directory Facebook shut down a year ago, App Center won’t list every available app, just the ones with the highest customer ratings, engagement, session length, and voluntary sharing. App Center dynamically shows you different apps depending on your habits. If you play games, that’s what you’ll see. If you think those are a waste of time and only use utility apps like BranchOut or Open Graph apps like Foodspotting, those will be what appear.
More at: http://techcrunch.com/2012/05/09/facebook-app-center/
Facebook announced Wednesday it has added yet another way for friends to interact with your Timeline: “action links.”
Instead of just Liking a post about a recipe or product, say, you can now hit “Save this Recipe” or “Fave this Product” in Open Graph apps.
When a friend checks in on Foursquare and the checkin is added to their Timeline, you can remind yourself to visit that location by hitting “Save this Place.”
“These customizable links provide another way for people to do something within your app when your Open Graph stories appear in news feed, timeline or ticker,” Facebook’s Alex Wyler wrote on the company’sdeveloper blog.
Wyler noted that these app links tie one action to another — and developers can choose what they want that action to be. Facebook also added a page to walk developers through how to add action links to apps.
More at: http://mashable.com/2012/05/02/facebook-action-links/#5308510-US-Military
Need we say more? The KittyCat Hijack app from Canadian cat food brand Temptations will have your favorite websites swarming with felines within minutes.
To activate the app, go to the brand’s Facebook Page and then add the app to your bookmarks bar. (The creators made this simple by putting the app in the form of a cat food bag.) After that, you can let the cats loose on your favorite websites.
According to a survey out today from YouGov, people in Britain are not quite ready for connected TV viewing. The research shows that 50% of the UK residents polled are mostly buying new televisions for a more up-to-date model rather than thinking about connecting it to the Internet. 96% of SmartTV owners said that the picture quality was the most important feature followed by 93% focussing on screen size and 89% looking for better sound quality. Slightly more worrying, only half of the respondents (53%) correctly identified a SmartTV as a set that directly connects to the Internet without requiring another device and one in four SmartTV owners have never used it to connect at all.
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| — | More at: UK TV-Buyers Apparently Not So Smart |
More at: http://wallblog.co.uk/2012/04/30/kraft-sends-personal-thank-you-to-thousands-of-facebook-fans/
Sunday is the day where fans are most likely to engage with a brand on social media, research by Socialbakers has found.
Fast moving consumer goods (FMCG) and telecoms particularly fit this, with telecoms up from an average of 7% engagement during the week to 11% engagement.
Jan Rezab, CEO of Socialbaker, said: “To maximise fan engagement, brands need to tailor social media updates according to their audiences browsing habits. Whilst they must maintain engagement throughout the week, they should consider posting their most compelling content at times of peak engagement to ensure the greatest online brand buzz.”
More at: http://www.thedrum.co.uk/news/2012/04/04/sunday-most-engaging-day-brands-social-media
The Google comment system, which will almost certainly rival that of Facebook, will have deep links to Google’s network of services and websites, indexing comments in Google Search, and most significantly, the system will be available for use on third party sites.
You can’t go anywhere these days without running into a site that is using Facebook’sthird-party comment platform, and it looks like Google wants in on the action.
A third party Google comment system would ensure that users are further plugged in to their Google accounts, and one step closer to Google+.
It certainly wouldn’t come as a surprise, as Google continues to push its social networkfurther into the public sphere, and tie all of its products into that hard-to-miss black navigation bar at the top of every Google product page, with Playadded just yesterday.
The question remains how this will affect services that are dedicated exclusively to providing a comment platform, like Disqus and Livefyre, who may struggle to compete against the likes of Facebook and Google down the line, each of wish enjoy a well-established user-base.
More at: http://thenextweb.com/google/2012/03/27/google-to-launch-third-party-commenting-platform-to-rival-facebook/
