A partnership between Sainsbury’s and Sky is allowing shoppers to watch key sports events using iPad-enabled shopping carts

Hard on the heels of our story about IKEA’s “Mänland” initiative in Australia comes word of yet another retail effort focused primarily on men. The setting this time is a Sainsbury’s grocery store in London, where a partnership with television provider Sky is allowing shoppers to watch key sports events while they shop using in-cart iPad docks and speakers.

More at: iPad-enabled shopping carts designed for live sports | Springwise

6% of shoppers have made purchases through social media campaigns, with 9% actively following brands (Via @onemarcom) »

38% of men, but just 29% of women own a smartphone.

Facebook is used by 56% of people – 60% of women, but just 52% of men.

14% of men shop using apps, but only 8% of women do.

27% of male shoppers use price comparison sites, while only 19% of women do.

Retailers are proving to be the gateways for brands, with 75% of people visiting retail websites, but less than half that number – 33% – going to brand websites.

Meanwhile, 63% of shoppers will buy through either a retail or brand website. For social media campaigns, this figure falls to 6%.

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Using social media, the main reasons for connecting with brands was found to be:

32% – finding out something new

23% – for brands to connect with them

24% – to be sold something by brands

12% – for brands or retailers to help them have fun

More than half (54%) of people thought brands or retailers used social media to sell more products, while 43% thought it was “because everyone else is”.