British Facebook Users Are Intoxicated in 76% of Their Photos (via @Mashable)

The average British person is under the influence of alcohol in three-quarters of of his or her tagged Facebook photos, according to a new study.

Researchers asked British people to reveal how many Facebook pictures showed themselves drinking alcohol or were taken after consuming alcohol. They estimate 76% of their photographs had some connection with alcohol.

“We’re all guilty of going out and having a good time, but nowadays the photos inevitably catch up with us online, so we wanted to look at how much these photos dominate our presence on social media sites,” says Rebecca Huggler, co-founder of MyMemory, which conducted the study.

Researchers also looked at privacy settings. Only 12% of the 1,781 Facebook users who were polled don’t allow anyone to see their photos, while 58% let friends view their pics. A substantial 26% gave access to anyone.

More at: British Facebook Users Are Intoxicated in 76% of Their Photos

Looking across the sharing and clicking habits of the more than 300 million people a month who pass links with a ShareThis button on over a million websites (producing 7 billion pageviews a month), a few things stood out.

Overall, sharing now produces an estimated 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search and social. Search is still about twice as big.

When it comes to sharing on the Web, Facebook rules. Facebook accounts for 38 percent of all sharing referral traffic. Email and Twitter tied for second with 17 percent each