Devised in collaboration with the charities Elephant Family and Action for Children, the egg hunt sees 200 eggs placed in London throughout the period of Lent, designed by artists including Marc Quinn, Jake & Dinos Chapman and Vivienne Westwood. Those who are game to join in the hunt are encouraged to visit the Big Egg Hunt website, atthebigegghunt.co.uk, where they will find zone maps (examples shown below) and other clues to help them track down the various eggs.

Once an egg has been located, hunters are encouraged to text the unique keyword found with the egg to 80001, and they will be automatically entered into a competition to win the special Diamond Jubilee Egg, valued at £100,000. Each egg they find rewards them with a new entry into the prize draw. Egg fans can also collect all the eggs via Facebook by scanning each egg’s QR code, also found in situ. The website shows all the eggs featured in the hunt, with details on the artists. Each egg will be auctioned off to the highest bidder on March 20, after the hunt is over, with the money raised going to the charities. You can bid for your favourite egg now on the site. Shown below are some examples of the eggs:

And if all this wasn’t enough, the Guinness Book of Records is monitoring the hunt, as an attempt to break the record for the most participants in a live egg hunt. Get hunting people!

See thebigegghunt.co.uk for more info.

More at: http://www.creativereview.co.uk/cr-blog/2012/february/the-faberge-big-egg-hunt#

Mobile discovery company Shazam announced Tuesday (11/8) that USA Network’s hit show Covert Affairs will now feature Shazam for TV. Covert Affairs joins several other “Shazamable” shows, which means it will include call-outs during the show for viewers to use the Shazam app to tag music in the show and gain access to special photos and video. This feature will be available beginning with the second season of the popular TV-drama. Shazam for TV is an innovative app that allows users to interact with TV shows and access exclusive content using their mobile devices.  When a user tags the episode, they will be taken to a unique Shazam mobile commerce store powered by Delivery Agent. Delivery Agent manages all commerce for NBC Universal and dozens of other entertainment corporations as well.  Viewers will also be able to use Shazam for TV to download wallpaper on their phone, share content on social media websites, “like” the Covert Affairs Facebook page, in addition to purchasing show merchandise.  One of the most unique features of this application is that users will be able to access and purchase fashion brands seen on the show. For example, if a Shazam user is watching Covert Affairs and they notice the main character is wearing an article of clothing that they want to purchase, they can simply tag the episode on Shazam and choose the option to “Shop Covert Affairs”. Users will then be able to purchase the fashion brands seen in the show directly from the mobile commerce store. As a new feature to the Shazam app, all merchandise will be available to purchase through a single-button buying process.

More at: http://www.zippycart.com/ecommerce-news/3145-shazam-integrates-television-and-mobile-ecommerce.html