Youth Trends – Hauling

 

Teenage girls talking about their High Street bargains? No it isn’t the latest show to come to MTV, it’s a new youth trending taking over YouTube!

Definition - haul: In short: a shopping spree a vlog titled “Makeup Haul” or “(Store Name) Haul” is a video showing a shopping spree in that given area, showing products or clothing that will usually be featured in future How To, or tutorial videos. (Source Urban Dictionary)

Who’s doing it? –Teenage girls. It’s big in America and is a gaining momentum in the UK.

What is it? – The trend for teenage girls to show off their latest purchases through the medium of YouTube. Sometimes it’s bragging about bargains, reviewing clothes, or just showing the store bags they have and what’s inside.

So it’s an American thing? The biggest Haulers are American but it’s by no means unique to the US with UK teens getting involved too.

More at: http://www.dubitresearch.com/blog/cat/consumer-intel/youth-attitudes/