A classic map showing Napoleon’s army as it marched to and from Russia is the inspiration for Google’s Flow Visualization.
In the early 1900s, John Wanamaker, a political figure and well-known merchant, coined one of the most famous quotes about advertising: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”
For the past century that observation has remained true, but that is slowly changing as online companies start delivering real-time analytics about Web surfers and the ads they see. It could be used for social networking advertising — an area that Google is poised to enter with its new social network, Google+.
On Wednesday, at the Web 2.0 Summit in San Francisco, Google announced that it is releasing tools that will help narrow the advertising conundrum even further. The company showed off a new analytics tool called “Flow Visualization” that can track the path users take when navigating a Web site.
