Burberry isn’t wasting any time, getting knee-deep in all the social media it can find. Its Spring/Summer 2012 collection will be live-tweeted from the official Twitter account, and using the hashtag #Tweetwalk right before it hits the runway, in what has been dubbed the first ever Tweetwalk Show. Burberry will be taking full advantage of Twitter’s new gallery feature, where 500,000+ followers will be catching the very first glimpse of the collection, before anyone else – and that includes the people who are at the show in London’s Hyde Park.
Twitter isn’t the only social network that’s getting in on Burberry’s fashion firsts. Burberry has over 8 million fans on Facebook, and the entire show will be streamed in HD through the social network, as well as on the company’s own site, viewable on the iPhone and iPad.
