Clever how the Pizza Express email loads if you don’t have images enabled. Did think I was seeing things mind!
Social networking applications on mobile devices rate highly for reach, frequency and time spent, according to new research from Experian Simmons that used metering technology to track usage of U.S. smartphone owners between March and July this year.
In looking at mobile activity on a typical day, the study found voice callling applications (usually a native app on the phone) had the highest daily reach, at 62%, followed by messaging (51%), browser (47%), email (45%) and social networking apps (38%). Almost one-quarter (23%) of users opened an app store application at least once a day, suggesting a strong interest in finding new titles. When it comes to frequency, social networking comes out on top, with people checking social apps on average 17.7 times a day.
The high frequency is partly due to the nature of social networking, where people post short messages throughout the day, such as Twitter. For similar reasons, email apps are launched 13.6 times a day, followed by voice apps (10.3). Social networking apps also led the way in time spent per day at 33.6 minutes, followed by messaging (28.6), email (22.3), gaming/entertainment (21.3), and voice (20.3).
Looking across the sharing and clicking habits of the more than 300 million people a month who pass links with a ShareThis button on over a million websites (producing 7 billion pageviews a month), a few things stood out.
Overall, sharing now produces an estimated 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search and social. Search is still about twice as big.
When it comes to sharing on the Web, Facebook rules. Facebook accounts for 38 percent of all sharing referral traffic. Email and Twitter tied for second with 17 percent each
