More at: http://wallblog.co.uk/2012/04/30/kraft-sends-personal-thank-you-to-thousands-of-facebook-fans/
More fab campaigns including Mccain’s aromatic bus stop and a billboard war between Audi and BMW here.
CHIPOTLE REPURPOSES THEIR BILLBOARD ADS INTO REUSABLE LUNCH BAGS
In keeping with Chipotle’s commitment to finding more sustainable solutions, the lunch bags are made from recycled billboards sourced directly from Chipotle’s outdoor advertisements to create a ultra-durable, one-of-a-kind product. Each lunch bag purchased through April 14 will include an eco-friendly card with a unique barcode that a customer can redeem for a free menu item on Earth Day. The cards are printed on tree-free stone paper that is made from limestone salvaged from construction sites and quarry waste.
Sales from the lunch bags will go to the Chipotle Cultivate Foundation, which funds initiatives that support sustainable agriculture, family farming, and culinary education.
via PSFK: http://www.psfk.com/2012/03/chipotle-billboard-lunch-bags.html#ixzz1qVsUGrfL
Sitting through stuffy lectures with a monotonous teacher is a student’s worst nightmare. But Pinterest may be changing that. Yes, Pinterest, the site where people pin their favorite pictures on boards to share with the world.
With Pinterest gaining traction by the day, it’s becoming a valuable tool for educators. Not only are teacherssharing tipsand using the site to grabideas for lessons, it’s being used as a teaching tool too.
Pinterest is helping inspire students, increase student participation, and helping them tell stories.
For example, University of Minnesota adjunct instructor Leslie Plesseris usingPinterest in her basic media graphics class. Though her students are not graded for their use of Pinterest specifically, they are required to use it with their activity being factored into their participation grade.
“I am looking at their design work and comparing it to what they ‘like’ on Pinterest to see where they are drawing their inspiration from and it helps me to understand their personal design aesthetic, which I can then use in determining their project grades and in any advice I give on their work,” Plesser told theDaily Dotvia email.
The students are interacting with each other on the site as well, as they follow each other and often repin items their peers have found.
More at: http://mashable.com/2012/03/22/teachers-using-pinterest/
More at: http://econsultancy.com/uk/blog/9342-peugeot-uses-pinterest-to-launch-puzzle-competition
Peugeot Panama has launched a Pinterest-based competition that asks people to complete puzzles by repinning images of its cars.
Last week the brand created several boards depicting different models with pieces missing.
People can search for and find these pieces, pin them on their own boards and share it with Peugeot. The first five people to complete their boards win prizes.
Though a visit to the brand’sPinterest pageleaves you somewhat confused at first, since several boards have been used as placeholders – separating the cars into different price brackets.
One such board is titled ‘Starting at 35,000us’ and is toally blank, with no content pinned. It’s an interesting way to use the space, but isn’t immediately obvious.
On the bottom row (on our screens at least, see below) – the first four board titles are used to explain the contest, with another placeholder then showing the ‘contest boards’.
People are asked to click any board to find out where to look, which is explained as follows:
This is a 5 piece puzzle of a Peugeot 3008, as you can see there are 4 pieces missing. Look for them in our website (peugeot.com.pa) or in our Facebook fan page (www.facebook.com/profile.php?id=1797346790), pin them in your own board and share it with us. The first 5 people to complete their boards win!”
Using boards as placeholders is certainly one of the most creative uses of Pinterest we’ve seen so far, but sadly it’s overshadowed by the fact that the puzzle itself isn’t very clear.
It’s difficult to work out how you’re supposed to get involved, and even the brand itself has had to step in to inform a participant that the goalposts had been changed:
Hi Julia!, thank you for participating in the Peugeot Puzzle Contest, sadly as you may know, Pinterest changed our layout so we were forced to adapt the contest again. Please feel free to leave your board and start pinning again. Best Luck!”
That said, Peugeot Panama uses a conversational tone in its outreach above and is trying something new - so should be applauded for doing so.
However, it might transpire that a simpler competition, with mechanics that are easier to understand, might be more successful in driving participation in the long run.
