How offline/traditional media can cause a viral effect online. If something is cool enough people will share it.
More at: http://designyoutrust.com/2011/11/07/mcdonalds-sundial-billboard/
The more important feature is called Love Lock (See an example here). To access certain content on a Facebook page, people have to click “Love”. When they do, they install the Facebook app, and give their email address and other information to the artist. This email is key for artists, because with that they can notify fans when they post a new song to their Facebook page or when there is a concert in their area. Developing a direct relationship with fans gives more ways for artists to generate revenue in a challenged music industry. The first day Tracks.by ran a campaign for Lil Wayne more than 100,000 people signed up, giving their name, email address, gender and other information. “Artists have built up big fan bases but don’t have a lot of information on fans, not even their emails,” says Schlicht. “This is about activating them and bringing them back through Facebook.”
Burberry isn’t wasting any time, getting knee-deep in all the social media it can find. Its Spring/Summer 2012 collection will be live-tweeted from the official Twitter account, and using the hashtag #Tweetwalk right before it hits the runway, in what has been dubbed the first ever Tweetwalk Show. Burberry will be taking full advantage of Twitter’s new gallery feature, where 500,000+ followers will be catching the very first glimpse of the collection, before anyone else – and that includes the people who are at the show in London’s Hyde Park.
Twitter isn’t the only social network that’s getting in on Burberry’s fashion firsts. Burberry has over 8 million fans on Facebook, and the entire show will be streamed in HD through the social network, as well as on the company’s own site, viewable on the iPhone and iPad.
iPad-enabled trollies designed for live sports (via @springwise)
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A partnership between Sainsbury’s and Sky is allowing shoppers to watch key sports events using iPad-enabled shopping carts Hard on the heels of our story about IKEA’s “Mänland” initiative in Australia comes word of yet another retail effort focused primarily on men. The setting this time is a Sainsbury’s grocery store in London, where a partnership with television provider Sky is allowing shoppers to watch key sports events while they shop using in-cart iPad docks and speakers. More at: iPad-enabled shopping carts designed for live sports | Springwise |
Teaser trailer: http://youtu.be/PZ6SkdkXjAQ
More From slashfilm.com:
Since the release of Back to the Future: Part II, fans have been trying to convince Nike to produce the futuristic sneakers
worn by Marty McFly (played by Michael J Fox). An Internet petition was even started a while back on mcfly2015.com. Well it looks like Nike might have finally decided to release the future sneakers, kinda. Nike will release a limited version of the Hyperdunk, this years most talked about basketball shoe, in a Back tot the Future inspired color scheme. The sneakers are expected to be released later this Summer. Unfortunately, the sneakers don’t tie themselves like the ones shown in the film.
http://www.slashfilm.com/cool-stuff-nike-to-release-marty-mcfly%E2%80%99s-2015-future-sneakers/
Unilever is launching a consumer engagement programme that uses Facebook to encourage consumers to interact with 11 of its biggest brands, including PG Tips, Persil and Magnum.
The Unilever VIP application invites consumers to give the company feedback on brand initiatives such as advertising campaigns and promotions, branding and packaging.
In return, members will also be offered rewards and incentives such as access to new products, money-off coupons for their Unilever brands and invites to VIP events.
Unilever will use the feedback from consumers to inform its future decision making.
Consumers can join the Unilever VIP to give feedback on the latest TV ad for Surf or new packaging for Carte D’Or ice cream.
Rachel Bristow, Unilever UK media director says: “Unilever VIP is being piloted to help us get even closer to our consumers in the UK. To meet our challenging growth ambitions for the company, it’s imperative that we understand and engage with consumers in a new, interactive and relevant way.
The Facebook page includes surveys, prizes available and a scoreboard of members that have collected the most points by participating.
You can access the app here: http://www.facebook.com/UnileverVIP
