Google is to launch a new cloud storage service called ‘Google Drive’ next week, according to reports.

People will be able to pay for more storage, but prices are not yet known, Read Write Web reported.

It is expected to allow users to put their files into Google Drive and access them on their desktop, mobile phone or tablet. The report stated that the service will work on Mac, Windows, Android and iOS – all via drive.google.com.

The ever-present coffee chain is expanding its dominant position on the market by offering a range of beer and wine to its customers, alongside a wider choice of savoury nibbles such as flatbreads and cheese plates.

The move is intended to draw in a larger proportion of evening customers looking to relax after work.

Starbucks is currently testing the initiative at a series of select stores in Spain and the US, where Burger King is already experimenting with the sale of in-store alcohol.

There are no plans as yet to bring alcohol to UK shops, although it may be on the cards if schemes in other countries are successful.

More at: http://www.stylist.co.uk/life/starbucks-to-sell-wine#image-rotator-1

Lynx, the Unilever-owned male grooming brand, is launching a women’s body spray in the UK today (23 January), for the first time in the brand’s history.

Lynx: rolls out women’s fragrance

The body spray is part of the new Attract range, which is mainly aimed at men and is being backed by a £7.2m marketing push.

Attract For Her is being marketed as a limited edition while the men’s products, including a body spray, antiperspirant and a shower gel are permanent.

Selina Sykes, Lynx marketing manager at Unilever, told Marketing that the Lynx brand is established enough to have the permission to launch a women’s fragrance.

She said: “As a brand, Lynx has got to constantly find new ways to entertain guys with a new variant that tops the previous year’s.

“Lynx is about surprising and entertaining consumers to generate conversation around the brand.”

Lynx will not be marketing the women’s Attract fragrance directly to women. Sykes said Lynx already has a high “spontaneous awareness” of the brand within the female deodorant market, which means the brand “doesn’t need to market to girls”.

The women’s fragrance is being marketed as a limited edition product to encourage consumers to engage with the Attract variant, she said, emphasising “when it’s gone, it’s gone”.

More at: http://www.marketingmagazine.co.uk/news/rss/1113295/Girls-Lynx-effect/