More at: http://wallblog.co.uk/2012/04/30/kraft-sends-personal-thank-you-to-thousands-of-facebook-fans/
Lovely bit of experiential marketing > A DRAMATIC SURPRISE ON A QUIET SQUARE by turnerbenelux via @lakey @ysekand
People tell you who they are, but we ignore them because we want them to be who we want them to be” - Don Draper
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The ASA has revealed that it will not be investigating Channel 4’s ‘Bigger. Fatter. Gypsier’ ad created in-house by 4Creative.
In a statement, the advertising standards body said: “We have received 316 complaints about the Channel Four ad campaign for the new series of Big Fat Gypsy Wedding.
“The general nature of the complaints were that the ads were offensive because they were racist and denigrated Gypsy and Traveller communities and that the ads featuring children were offensive, irresponsible and harmful because they might encourage bullying.
“We carefully considered the complaints and while we acknowledged that the ads might not be to everyone’s taste, we noted that both the images and the text reflected the tone and content of the programme they promoted. For these reasons, we did not consider the ads were likely to cause serious or widespread offence or be seen as irresponsible or harmful and will not therefore be taking any further action.”
Some versions of the ad had been graffitied with the words ‘more racist’ at the bottom.
“I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.”
And for the right brain:
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“I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.”
More at: http://www.fuelyourcreativity.com/left-brain-vs-right-brain-advertising/ via @fayscho
There are a lot of articles circulating about the benefits of mobile advertising. In fact, many companies and brands are embracing mobile advertising and seeing impressive results. However, the mobile advertising market hasn’t been cornered by one particular vendor and some are wondering if Facebook is going to join the mobile scene.
Facebook is recognized as one of the top social media sites. Plus, numerous businesses appreciate the advance targeting features that are available in Facebook such as demographics, interests, connections, etc.
Some would like to use these advanced settings to reach the mobile market. This means businesses would already be prepared to pay Facebook to reach their respective audience.
Another plus is that people use their cell phones to check on their Facebook accounts already, so it’s not like Facebook would have to entice anyone to go on their site via a mobile device. They also, have loads of mobile user data at their fingertips.
According to an article on CNET, “Facebook already has access to data of a large mobile user base”… Facebook says nearly half of its nearly 800 million users already log in via mobile devices, giving the network momentum in a market estimated to be worth $630 million.”
More at: http://socialmediatoday.com/dleitchmorevisibilitycom/432670/rumors-about-facebook-mobile
Internet advertising revenues hit $7.3 billion in the first quarter, setting a new record, the Interactive Advertising Bureau reports.
The figure is a 23% jump over Q1 2010, which had been a first-quarter record as well.
In April, the IAB reported that online revenues for 2010 were $26 billion, a 15% jump over 2009, which had seen a 3.4% drop during the recession. The big category movers for the year included sponsorships, which grew 88%. Classified advertising also rose 15% over 2009. The lion’s share of digital advertising revenues continue to come from search, which accounted for 46% of such revenues last year.
The IAB didn’t outline how various categories within digital advertising performed in Q1 2011. The organization provides such data for six-month periods, not quarters.
The IAB doesn’t break out figures for Facebook’s share of the display advertising market, a $9.9 billion business in 2010. ComScore estimated that Facebook took 31.2% of all display ad impressions in Q1. ComScore doesn’t estimate revenues.
