To herald in this new era for the Lynx brand in the UK, it’s giving its Facebook Fans the chance to buy one of the first 100 cans directly from Facebook from 4pm today.
We’re seeing more and more brands turning to Facebook to sell items directly to consumers, as we reported last year when UK-based clothing retailer ASOS launched one of Europe’s first fully integrated Facebook stores.
Unilever is launching a consumer engagement programme that uses Facebook to encourage consumers to interact with 11 of its biggest brands, including PG Tips, Persil and Magnum.
The Unilever VIP application invites consumers to give the company feedback on brand initiatives such as advertising campaigns and promotions, branding and packaging.
In return, members will also be offered rewards and incentives such as access to new products, money-off coupons for their Unilever brands and invites to VIP events.
Unilever will use the feedback from consumers to inform its future decision making.
Consumers can join the Unilever VIP to give feedback on the latest TV ad for Surf or new packaging for Carte D’Or ice cream.
Rachel Bristow, Unilever UK media director says: “Unilever VIP is being piloted to help us get even closer to our consumers in the UK. To meet our challenging growth ambitions for the company, it’s imperative that we understand and engage with consumers in a new, interactive and relevant way.
The Facebook page includes surveys, prizes available and a scoreboard of members that have collected the most points by participating.
You can access the app here: http://www.facebook.com/UnileverVIP
