More at: http://www.dailymail.co.uk/sciencetech/article-2124992/What-Twitter-Google-Angry-Birds-look-like-1980s.html
Whether on a smartphone, tablet or laptop, using a second screen to tweet about TV is becoming a common occurrence - and it is called “chatterboxing”.
According to a survey conducted byTV Licensing, those aged 18-24 are the biggest uptakers of chatterboxing, with 46% of people who use social media taking part.
But the 25-34s are catching up - with 43% now chatterboxing, and in the 35-44 age range, 31% are already using second screens.
Communications manager Dan McLoughlin has been chatterboxing for months.
He said: “It makes TV such a social experience. We don’t often sit with family or friends to watch TV any more, so it makes it social.
The way that people choose to entertain themselves now, is not just listening to the radio during the day and watching the television in the evening. It’s far more about getting their news online, some on television, talking about it, recording it.
Emma Mulqueeny, from developer network Rewired State“On these panel shows like X Factor or Strictly (Come Dancing), I value the comments of my friends and other people tweeting - and celebrities - more than the actual people on the panels themselves.
“I’m more excited by what happens on Twitter than what’s on the programme itself.”
Broadcasters are getting wise to this. They have realised if many people are tweeting about a programme while it is on air, more people will read about it, then tune in.
Social TV applications have been developed specifically for second screens.
On apps like Zeebox, Miso or Getglue you can tweet next to a live TV feed.
This is where money can be made because some of these apps have “click to buy” options, so users can directly purchase products advertised on TV.
Emma Mulqueeny, from developer networkRewired State,said: “With adverts, people can now pause and fast-forward.
“So advertising through television needs to become more clever and more directive marketing, bearing in mind what people are talking about.
“It’s difficult to guess what this is going to be like in two or even three years’ time.
More at: http://news.sky.com/home/technology/article/16189017
Pinterest is arguably the hottest social media site on the Internet—user traffic to the online social catalog has skyrocketed since mid-2011—but the website also boasts strong audience engagement, retention, and “virality” among its core demographic, according to a report by RJMetrics.
Based on data collected and analyzed by RJMetrics, key findings from the report include:
- Pinterest is retaining and engaging its users 2 to 3 times more efficiently, on average, than Twitter was at a similar time in its life cycle.
- “Pins” link to a huge array of websites. For example, Etsy is the most popular source of pin content, but it accounts for only 3% of pins.
- 80% of pins are “re-pins,” attesting the viral nature of the Pinterest community. By contrast, at a similar point in Twitter’s life cycle, roughly 1.4% of all tweets were re-tweets, according to a study conducted by Hubspot in 2009.
- The “quality” of the typical new Pinterest user (where quality is defined by a user’s level of engagement and likelihood to remain active) is high, but declining. Users who have joined Pinterest in recent months are 2 to 3 times less active during their first month than users who joined before them.
Below, detailed findings from the RJMetrics report Pinterest Data Analysis: An Inside Look.
Pins Connect to a Vast Array of Web Sources
On Pinterest, every pin (or linked image) ties back to an external link. Among a sample of roughly 1 million pins, more than 100,000 distinct source domains were found.
Among those 100,000 domains, the following chart shows the top 20 sources. The most popular domain was Etsy, which powered just over 3% of pins. Google was a close second, though almost all Google links point to Google Image Search, which is technically misattributed content from other 3rd party domains, RJMetrics points out.
Flickr (2.5%), Tumblr (1.1%), and weheartit (1.0%) round out the top 5, after which no domain represents more than 1% of pins.
The Viral Nature of Re-Pins
The analysis also broke out the population of pins by how those pins were posted to Pinterest.
Remarkably, over 80% of pins are re-pins, demonstrating the impressive level of “virality” at work in the Pinterest community.
By contrast, a study conducted by Hubspot at a similar point in Twitter’s history found roughly 1.4% of tweets were retweets.
Surprisingly, a low proportion of pins originate from pinmarklet, a browser bookmarklet that allows users to pin content from any website via one click.
Read more: http://www.marketingprofs.com/charts/2012/7173/whats-driving-pinterests-amazing-growth#ixzz1nWWleNvG
The technology already exists to create highly targeted and integrated CRM strategies. But the marketers haven’t caught up with it yet, said Rich Fleck, VP-general manager of Merkle Connect, the social-CRM arm at direct-marketing agency Merkle. Part of that is because of the complications of privacy issues, including the fact that laws vary country by country. Facebook, for instance, might be loath to find out its users felt like they’re being spammed. To mitigate that, marketers have to get permission from the users to access their data through a service like Facebook Connect, which allows users to export their profiles and connections to other sites.
For example, Merkle client Levi’s asks visitors to its Friends Store on its website to connect with Facebook — a deeper connection than simply “liking” Levi’s. That not only gives marketers more access to data than a simple like would, but in theory gives users more relevant clothing suggestions based on their interests and online habits.
Twitter has a much more lax privacy policy than Facebook because Twitter is inherently an open forum. The challenge from a CRM standpoint is figuring out exactly who the users are on Twitter, as there’s often little more than a real name. While Twitter may be a good resource to monitor conversations and assess the topics on a broad scale, the challenge can be connecting Twitter users to their profiles in a marketer’s CRM database.
Another hurdle is whether marketers can make it “scalable,” or get enough users to agree to hand over more data. According to Merkle, depending on the client, upwards of 50% to 70% of Facebook users agree to the terms once they click on a “connect with Facebook” or similar button.
But most marketers haven’t taken that next step and analyzed social data with their CRM data. In Levi’s case, for instance, to achieve a “grand vision” of social CRM, the marketer would want a combined database, with access to all data so it could, say, send a targeted email based on a person’s “likes,” or send a more personalized message with relevant products in a customer’s news feed.
Assuming marketers tackle the operations and privacy issues, the question will then be how to enact it. Even if there is one database for a marketer, how do you use it — and can you get rid of the organizational silos that inhibit its use? “If you reach scale, how do you begin to act on that — use those new insights to drive a better marketing program? Where we see marketers trip-up is that they still behave in silos,” said Mr. Fleck, viewing search, email, and social as separate disciplines.
More at: http://adage.com/article/digital/marketers-struggle-marry-social-media-crm/232660/
Tweets sent by Rio Ferdinand and Katie Price promoting Snickers are to be formally investigated by the Advertising Standards Authority.
Following complaints, the ASA will look into whether the tweets were in breach of advertising rules by failing to adequately inform the public they were part of a marketing campaign.
When Sky News contacted Snickers earlier this week, a spokesperson said a series of “teaser tweets” had been sent out to “comply with social media regulations” to “ensure Twitter users knew they were enjoying promotional tweets”.
But the ASA will investigate whether it was clear the celebrity was getting paid to advertise the product.
Katie Price also tweeted a picture with a Snickers bar
In a statement the regulator said: “The ASA has launched a formal investigation into tweets by Katie Price and Rio Ferdinand to establish whether Mars’ @SnickersUK#hungry#spon campaign is in breach of the Advertising Codes.
“We are investigating two points: (a) whether it should have been stated in the ‘teaser’ tweets that they were marketing communications and (b) whether the hashtag “#spon” in the final ‘reveal’ tweet made it clear enough that that tweet was a marketing communication.”
More at: http://news.sky.com/home/showbiz-news/article/16157569
@McDonalds
McDonald’sMeet some of the hard-working people dedicated to providing McDs with quality food every day #McDStories http://t.co/BoNIwRJSFrom there, the #McDStories hashtag was born, but probably not in the way McDonald’s was hoping. Negative tweets about the fast food giant began to proliferate, prompting the New York Observer to remark that “some stories are better left untold.” Tweets ranged from tweeting about being high while eating McDonald’s to throwing up the food.
While the hashtag grew steam, McDonald’s also had a back and forth with PETA on Twitter, in which McDonald’s tried to correct some of PETA’s allegations about using mechanically separated white meat.
More at: http://www.huffingtonpost.com/2012/01/23/mcdstories-twitter-hashtag_n_1223678.html
In what may be a first, Cadbury UK has used Google+ to introduce a new product.
“Remember this moment: the first time Cadbury revealed a new product on Google+,” the brand wrote on its Google+ Page Wednesday afternoon. “The delicious new Dairy Milk Bubbly, available with milk or white bubbles [pictured], will be the first of many we hope!”
About 2,200 people have the brand in their circles.
Cadbury didn’t use Google+ exclusively. The brand also tweeted about it. There is currently no mention of the product introduction on Cadbury UK’s Facebook Page, which has about 77,000 fans.
More at: http://mashable.com/2012/01/11/cadbury-uk-uses-google-for-product-launch/
Let’s consider the news media sector. From a pure quantitative standpoint, Facebook remains a solid referral for news sites as people “Like” and link to stories. But Facebook encourages fly-bys, ie viewers that won’t stay on the site. Twitter’s referrals to news content are of a different nature. Tweets and retweeets usually come from people who have chosen to follow a given individual, a news organisation or a specific subject. The referral is therefore much sharper, more targeted than the impulsive “throw-on-my-Facebook-wall” type.
For what it worth, let’s look at an essay published last Saturday in the Wall Street Journal. Titled Why Can’t Wall Street Handle the Truth, it is written by Mike Mayo, a long-time analyst who made repeated calls to dump bank stocks.
The essay generated 795 Facebook “likes” – which is small for a story that is freely available in the WSJ Social Facebook application:
In the meantime, the same piece (and the mention of Mayo’s book) has been indexed 140,000 times in Google, thanks to only 392 tweets.
Still using the Wall Street Journal as an example, let’s have look at Walt Mossberg’s presence (he is the Journal’s world-famous tech writer). On Facebook, his page has 874 “likes”. On the WSJ Social application, where Mossberg appears as an editor, he has 252 readers and the app has been able to collect a total “23K readers”
Not very compelling.
But, on Twitter, Mossberg has 264,000 followers.
Another key element in Twitter’s favour: the mobile factor. Twitter’s 140-character format turned out to be a killer on smartphones: according to recent ComScore study, about 13.5% of Twitter users are mobile ones, vs 7% for Facebook and 5% for LinkedIn. And the microblogging service is growing faster on mobile (+75% year on year) than LinkedIn (+69%) and Facebook (+50%). That’s the privilege of simplicity and straightforwardness over feature-itis.
More at: http://www.guardian.co.uk/media/2011/nov/07/twitter-facebook?
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