Fan Page Mistake #4: No Budget For Ads To Acquire Fans

As discussed above, the cheapest way to get targeted fans for your page (fans who are likely to be good customers), is with Facebook ads. The power, depth and precision of the Facebook ad platform is unrivaled and historic. And you can get fans for anywhere from 1 cent to $1.50, depending on your niche and parameters. You can’t get email subscribers that cheap anywhere, and this is the same kind of owned media.

But so many companies go to ridiculous lengths to avoid spending money on ads, or they just don’t have ad spends in their paradigm. They use a ton of time on roundabout tactics that yield fewer and less qualified fans. They forget about the cost of the employee time required to do so. And then when their fans don’t produce a return on investment, hey wonder why. Well, because you went cheap and you didn’t get good prospects. That’s why.