As the number of Facebook commerce apps grows, choosing the right one to partner with is now an important decision to get right. One of the leading app developers is Ecwid. To illustrate how their platform can deliver real-world revenue gains, the company analysed 2,000 of its user accounts and found that an increase of 15% was enjoyed when using the app. Ecwid itself now has over 10 million ‘likes’ and has reported that total revenue via its Facebook stores jumped by 40% last year.
“Ecwid 10.2 makes it as easy as possible for website owners, of varying level levels of technical expertise, to start monetising their sites,” said Ruslan Fazlyev, founder and CEO of Ecwid. “Traditionally, users would be required to build and maintain a separate e-commerce site; pay for a hosted e-commerce solution; or add additional code to add individual ‘Buy Now’ buttons to their site, all of which can be a time consuming and costly exercise. Ecwid 10.2 not only makes it easy to set up an online store, but it also now offers store owners greater levels of customisation than ever before.”
Ecwid is the first and only store builder created entirely in AJAX. This means website owners can be confident that buyers are able to use the shopping cart regardless of device or browser type and without the need to install a Flash plug-in. Ecwid 10.2 is available in 40 languages and integrates seamlessly with major CMS and site builder platforms such as WordPress, Joomla, Drupal, Parallels Web Presence Builder and now also any site created using Microsoft Office 365, providing them with e-commerce functionality.
15% increase in revenue with Facebook app (via @usefulsocial)
Unilever is launching a consumer engagement programme that uses Facebook to encourage consumers to interact with 11 of its biggest brands, including PG Tips, Persil and Magnum.
The Unilever VIP application invites consumers to give the company feedback on brand initiatives such as advertising campaigns and promotions, branding and packaging.
In return, members will also be offered rewards and incentives such as access to new products, money-off coupons for their Unilever brands and invites to VIP events.
Unilever will use the feedback from consumers to inform its future decision making.
Consumers can join the Unilever VIP to give feedback on the latest TV ad for Surf or new packaging for Carte D’Or ice cream.
Rachel Bristow, Unilever UK media director says: “Unilever VIP is being piloted to help us get even closer to our consumers in the UK. To meet our challenging growth ambitions for the company, it’s imperative that we understand and engage with consumers in a new, interactive and relevant way.
The Facebook page includes surveys, prizes available and a scoreboard of members that have collected the most points by participating.
You can access the app here: http://www.facebook.com/UnileverVIP
