How Has The Shift To Visual Affected Ecommerce and Social Engagement? #Infographic] (via @Dr4ward) »
Some Facebook page owners can now view certain post metrics directly from their Timeline, including the percentage of fans that saw a given post and the percentage of those who saw the post as a result of paid promotion.
This gives page owners an at-a-glance understanding of how many fans they are reaching. Or, more likely, make them realize how many they aren’t reaching. As users share more and connect with more Open Graph applications, there are more stories competing for placement in News Feed. Increasingly, page owners will have to support their content efforts on Facebook with paid media.
In February, Facebook said that pages reach only 16 percent of their fans each week on average. By showing reach percentages on Timeline rather than requiring page owners to visit the insights dashboard to see them, the social network can subtly encourage page owners to consider spending money on Sponsored Stories or Reach Generator, a premium offering which guarantees that a page reaches at least 75 percent of fans within a month.
More at: http://www.insidefacebook.com/2012/05/24/facebook-provides-reach-data-directly-on-timeline-posts/#
![The content marketing matrix [new #infographic] via @smartinsights](http://www.smartinsights.com/wp-content/uploads/2012/05/content-matrix.jpg)
Facebook announced Wednesday it has added yet another way for friends to interact with your Timeline: “action links.”
Instead of just Liking a post about a recipe or product, say, you can now hit “Save this Recipe” or “Fave this Product” in Open Graph apps.
When a friend checks in on Foursquare and the checkin is added to their Timeline, you can remind yourself to visit that location by hitting “Save this Place.”
“These customizable links provide another way for people to do something within your app when your Open Graph stories appear in news feed, timeline or ticker,” Facebook’s Alex Wyler wrote on the company’sdeveloper blog.
Wyler noted that these app links tie one action to another — and developers can choose what they want that action to be. Facebook also added a page to walk developers through how to add action links to apps.
More at: http://mashable.com/2012/05/02/facebook-action-links/#5308510-US-Military
Need we say more? The KittyCat Hijack app from Canadian cat food brand Temptations will have your favorite websites swarming with felines within minutes.
To activate the app, go to the brand’s Facebook Page and then add the app to your bookmarks bar. (The creators made this simple by putting the app in the form of a cat food bag.) After that, you can let the cats loose on your favorite websites.
More at: http://wallblog.co.uk/2012/04/30/kraft-sends-personal-thank-you-to-thousands-of-facebook-fans/
Clever how the Pizza Express email loads if you don’t have images enabled. Did think I was seeing things mind!
Sunday is the day where fans are most likely to engage with a brand on social media, research by Socialbakers has found.
Fast moving consumer goods (FMCG) and telecoms particularly fit this, with telecoms up from an average of 7% engagement during the week to 11% engagement.
Jan Rezab, CEO of Socialbaker, said: “To maximise fan engagement, brands need to tailor social media updates according to their audiences browsing habits. Whilst they must maintain engagement throughout the week, they should consider posting their most compelling content at times of peak engagement to ensure the greatest online brand buzz.”
More at: http://www.thedrum.co.uk/news/2012/04/04/sunday-most-engaging-day-brands-social-media
