How Has The Shift To Visual Affected Ecommerce and Social Engagement? #Infographic] (via @Dr4ward) »
![The content marketing matrix [new #infographic] via @smartinsights](http://www.smartinsights.com/wp-content/uploads/2012/05/content-matrix.jpg)
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Need we say more? The KittyCat Hijack app from Canadian cat food brand Temptations will have your favorite websites swarming with felines within minutes.
To activate the app, go to the brand’s Facebook Page and then add the app to your bookmarks bar. (The creators made this simple by putting the app in the form of a cat food bag.) After that, you can let the cats loose on your favorite websites.
According to a survey out today from YouGov, people in Britain are not quite ready for connected TV viewing. The research shows that 50% of the UK residents polled are mostly buying new televisions for a more up-to-date model rather than thinking about connecting it to the Internet. 96% of SmartTV owners said that the picture quality was the most important feature followed by 93% focussing on screen size and 89% looking for better sound quality. Slightly more worrying, only half of the respondents (53%) correctly identified a SmartTV as a set that directly connects to the Internet without requiring another device and one in four SmartTV owners have never used it to connect at all.
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| — | More at: UK TV-Buyers Apparently Not So Smart |
Google is to launch a new cloud storage service called ‘Google Drive’ next week, according to reports.
People will be able to pay for more storage, but prices are not yet known, Read Write Web reported.
It is expected to allow users to put their files into Google Drive and access them on their desktop, mobile phone or tablet. The report stated that the service will work on Mac, Windows, Android and iOS – all via drive.google.com.
So you’ve already learned how to navigate the tricky world of cross-platform app design and worked through all of the common pitfalls of developing your app. You have a vision, some inspiration and maybe even a name that you know will be perfect. So … now what?
It’s time to get down to the nitty-gritty and begin designing the structure, flow and features that will combine to form your finished mobile app. But actually performing these tasks isn’t easy — there are tons of moving parts and project management aspects to keep in mind during development. Developing a functioning and enjoyable mobile app requires discipline and practicality. If you don’t tend to the nuts and bolts of production, you’re putting yourself at risk for disaster.
1. Don’t Begin Wireframes or Designs Without a Flowmap
Have a well-thought-out user flow ready to go before wireframes and designs begin. Even simple applications should have a well-considered flowmap in place to help ensure a logical and reasonable navigational structure.
Another thing to pay attention to is making sure that key functional screens are close to the top rather than buried beneath multiple levels of navigational elements. Skipping the flowmap and simply designing or wiring screens without a plan is the easiest way to create a convoluted flow that leaves users confused and turned off.
More at: http://mashable.com/2012/04/11/mobile-app-design-tips/
Sunday is the day where fans are most likely to engage with a brand on social media, research by Socialbakers has found.
Fast moving consumer goods (FMCG) and telecoms particularly fit this, with telecoms up from an average of 7% engagement during the week to 11% engagement.
Jan Rezab, CEO of Socialbaker, said: “To maximise fan engagement, brands need to tailor social media updates according to their audiences browsing habits. Whilst they must maintain engagement throughout the week, they should consider posting their most compelling content at times of peak engagement to ensure the greatest online brand buzz.”
More at: http://www.thedrum.co.uk/news/2012/04/04/sunday-most-engaging-day-brands-social-media
