More at: http://wallblog.co.uk/2012/04/30/kraft-sends-personal-thank-you-to-thousands-of-facebook-fans/
Lovely bit of experiential marketing > A DRAMATIC SURPRISE ON A QUIET SQUARE by turnerbenelux via @lakey @ysekand
Kellogg’s is celebrating the Queen’s Diamond Jubilee with limited edition, 1950’s cereal packaging, thought up by the firm’s Trafford-based marketing department. They will feature the first Coco the monkey illustration and the original Snap, Crackle and Pop character, with a view to helping retailers capitalise on the Diamond Jubilee celebrations. The company has commissioned collectables before, but only to mark significant years in Kellogg’s history.
More at: http://www.how-do.co.uk/north-west-media-news/north-west-marketing-services/retro-cornflakes-as-kellogg’s-creates-limited-edition-diamond-jubilee-packag
CHIPOTLE REPURPOSES THEIR BILLBOARD ADS INTO REUSABLE LUNCH BAGS
In keeping with Chipotle’s commitment to finding more sustainable solutions, the lunch bags are made from recycled billboards sourced directly from Chipotle’s outdoor advertisements to create a ultra-durable, one-of-a-kind product. Each lunch bag purchased through April 14 will include an eco-friendly card with a unique barcode that a customer can redeem for a free menu item on Earth Day. The cards are printed on tree-free stone paper that is made from limestone salvaged from construction sites and quarry waste.
Sales from the lunch bags will go to the Chipotle Cultivate Foundation, which funds initiatives that support sustainable agriculture, family farming, and culinary education.
via PSFK: http://www.psfk.com/2012/03/chipotle-billboard-lunch-bags.html#ixzz1qVsUGrfL
Brands are being increasingly successful in social media by using humorous mascots, according to the WSJ. We’ve seen plenty of evidence of that in the UK with Dulux recently reinstating its dog and how brands as diverse as Burger King’s “The King”, Compare the Market (Meerkat) and Go Compare with its opera-singing mascot, Gio Compario, have used them.
The report says that ad executives believe consumers on Facebook are more likely to bond with a character than the traditional company page on the social-media website pumping out company and product news.
The piece cites US brands such as eBay-owned ticket-resale website StubHub, which uses a 25-foot-high animatroni tree, insurance firm Progressive with a sales agent called Flo (played by comedienne Stephanie Courtney, Spam with Sir Can A-Lot, Diageo with its live action Captain Morgan rum pirate not to mention the Old Spice guy and Geico’s popular talking gecko.
“Consumers are less likely to have a conversation with a logo or a PR guy on social media,” said Jeff Charney, chief marketing officer for auto insurer Progressive Corp. Since 2008, Progressive’s TV ads have centered on a perky sales clerk named Flo, who touts the insurer’s rates. She now has 3.5 million fans on Facebook, where she posts comments about new Progressive products.
Characters also offer a softer way to sell a product, which is important on social media where executives fear that blatant selling or promotion can turn people off.
“You can put fairly bald product benefits into the mouth of a mascot and it doesn’t come off as hard sell,” said Parker Channon, partner at Duncan/Channon, a San Francisco ad firm that crafted the StubHub pitch, from the WSJ.
More at: http://wallblog.co.uk/2012/03/26/does-your-brand-need-a-mascot-to-be-successful-in-social-media/
List of company name etymologies - Wikipedia, the free encyclopedia.
More at: http://en.wikipedia.org/wiki/List_of_company_name_etymologies
The ASA has revealed that it will not be investigating Channel 4’s ‘Bigger. Fatter. Gypsier’ ad created in-house by 4Creative.
In a statement, the advertising standards body said: “We have received 316 complaints about the Channel Four ad campaign for the new series of Big Fat Gypsy Wedding.
“The general nature of the complaints were that the ads were offensive because they were racist and denigrated Gypsy and Traveller communities and that the ads featuring children were offensive, irresponsible and harmful because they might encourage bullying.
“We carefully considered the complaints and while we acknowledged that the ads might not be to everyone’s taste, we noted that both the images and the text reflected the tone and content of the programme they promoted. For these reasons, we did not consider the ads were likely to cause serious or widespread offence or be seen as irresponsible or harmful and will not therefore be taking any further action.”
Some versions of the ad had been graffitied with the words ‘more racist’ at the bottom.
