Tablet visitors to e-commerce sites spend 20% more than desktop shoppers, and twice as much as those using smartphones, according to a new report. 

Adobe’s Digital Marketing Insights report takes its data from 16.5bn visits to more than 150 retailers last year, and shows that AOVs from tablets are higher than from other devices. 

It also suggests that retailers should consider optimising the experience for tablet users. 

Percentage of visits from tablets

Before retailers get too excited by the figures, it’s important to note that tablet users make up a small proportion of total visits, just 4% on average. 

However, this is a growing proportion, rising from 1% in January 2011 to 4% in December. 

In stats from August, of the 1.57m sales generated by affiliates in August, 77,082 were made via mobile devices. 27,551 were via iPad, 26,360 on iPhone, and 13,862 on Android. 

In these stats, the iPad accounted for 0.9% of all visits, much lower than Adobe’s, yet contributed 1.75% of all sales. 

Many more tablets were sold over Christmas, so the number of people accessing e-commerce sites on tablets is only going one way for the moment. 

Smartphone use is also growing, doubling from 3% in January 2011 to 6% in December.

More at: http://econsultancy.com/uk/blog/8731-tablet-shoppers-spend-21-more-than-other-consumers?