Gaming firm Electronic Arts (EA) has partnered with pop singer Katy Perry to develop and promote multiple games within its ‘The Sims’ franchise, featuring Perry-themed in-game content and virtual goods.
Katy Perry: stars in latest marketing activity for The Sims franchiseThe partnership will feature Perry in all-new marketing activity for the brand, which will begin with a campaign supporting the launch of a collector’s editor for ‘The Sims 3 Showtime’.
EA is releasing the game on 9 March in the UK and will publicise it with a television campaign starring Perry.
More at: http://www.marketingmagazine.co.uk/news/rss/1112717/EA-gets-together-Katy-Perry-boost-Sims
