“The average Post Lifetime for a Facebook Brand Page Update is 3 hours and 7 minutes”
This nugget is baed on considering that each individual Post has a “lifetime”. A Post is considered dead when the growth in engagement is less than 10% of the largest growth of engagement between hourly snapshots.
This data was sampled for EdgeRankChecker customers for the month of December, 2011 across 500+ Pages and over 30,000 individual Posts. The average Page size was approximately 140,000. Page size was not found to effect this.
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