Mobile discovery company Shazam announced Tuesday (11/8) that USA Network’s hit show Covert Affairs will now feature Shazam for TV. Covert Affairs joins several other “Shazamable” shows, which means it will include call-outs during the show for viewers to use the Shazam app to tag music in the show and gain access to special photos and video. This feature will be available beginning with the second season of the popular TV-drama. Shazam for TV is an innovative app that allows users to interact with TV shows and access exclusive content using their mobile devices.  When a user tags the episode, they will be taken to a unique Shazam mobile commerce store powered by Delivery Agent. Delivery Agent manages all commerce for NBC Universal and dozens of other entertainment corporations as well.  Viewers will also be able to use Shazam for TV to download wallpaper on their phone, share content on social media websites, “like” the Covert Affairs Facebook page, in addition to purchasing show merchandise.  One of the most unique features of this application is that users will be able to access and purchase fashion brands seen on the show. For example, if a Shazam user is watching Covert Affairs and they notice the main character is wearing an article of clothing that they want to purchase, they can simply tag the episode on Shazam and choose the option to “Shop Covert Affairs”. Users will then be able to purchase the fashion brands seen in the show directly from the mobile commerce store. As a new feature to the Shazam app, all merchandise will be available to purchase through a single-button buying process.

More at: http://www.zippycart.com/ecommerce-news/3145-shazam-integrates-television-and-mobile-ecommerce.html