Google has been accused of promoting its own product by paying bloggers to praise its own web browser, Google Chrome, in an act which breaches its own anti-spam laws.
“Chromegate,” termed so by site Talking Points Memo, caught the leading search engine, whose well-known moto is “Don’t be evil,” sponsoring blog posts that celebrate Chrome and contain video ads that link to the Chrome website.
This repeated back-linking would see Google Chrome rise up in search because of the guidelines stated in Google’s own search ranking algorithm, Page Rank.
Google’s introduction of Panda last year penalises this kind of spam messaging to manipulate search results.
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