There used to be loads of ways in which you could use Facebook to create innovative campaigns but as it has evolved from a social network in to a fully fledged platform the organic opportunities have waned and it is now mostly a pay to play game. Ads come in all shapes and sizes and without them you are going to struggle to get much traction on your own Facebook page. There are still things like customer service, engaging apps, competitions and rich media content that can help you grow engagement but even those areas are having the squeeze put on them by the volume of ads on the site.

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Pay Or Forget It

Basically if you want exposure on Facebook now you need to pay. Simple as that. Facebook have done a wonderful job of locking every area of the platform down so as they control most of the ad revenue that flows through it. Even the feed is getting harder to access and with ads coming there this month things will get even harder. A small minority of people will be able to get likes through innovative campaigns but those will need technical knowledge and will probably cost as much as advertising. The bottom line is that the quickest way to get seen these days on Facebook is through advertising.

More at: http://www.simplyzesty.com/facebook/facebook-is-now-pay-to-play-only-for-brands/