February 2012
24 posts
7 tags
MANteresting: Pinterest with a penis? (via... →
Fact: Pinning causes a significant drop in testosterone. Well, not really, but that’s what newly launched social bookmarking site MANteresting would have you believe.
The “Pinterest alternative for men” replaces pinning with nailing (don’t you feel more manly already?) and doesn’t require sissy invites to get started. Go ahead, fellers, nail the crap out of bacon recipes, powertools, and...
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Facebook Timeline for Pages - Coca-Cola Testing... →
Facebook’s Timeline design for Pages is coming very soon! As mentioned in this post, rumor has it that Facebook will be announcing Timeline for Pages at the first ever Facebook Marketing Conference on February 29th in NYC. (The conference is invite-only, but save the date as the event will be livestreamed! Details here.)
Mockup - Coca-Cola Facebook Timeline Brand Page (as featured on...
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Social Media - What's Driving Pinterest's Amazing... →
Pinterest is arguably the hottest social media site on the Internet—user traffic to the online social catalog has skyrocketed since mid-2011—but the website also boasts strong audience engagement, retention, and “virality” among its core demographic, according to a report by RJMetrics.
Based on data collected and analyzed by RJMetrics, key findings from the report include:
...
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Social media marketing in the UK - who's doing... →
More at: http://www.smartinsights.com/social-media-marketing/social-media-governance/social-media-research/
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Marketers Struggle to Marry Social Media and CRM |... →
The technology already exists to create highly targeted and integrated CRM strategies. But the marketers haven’t caught up with it yet, said Rich Fleck, VP-general manager of Merkle Connect, the social-CRM arm at direct-marketing agency Merkle. Part of that is because of the complications of privacy issues, including the fact that laws vary country by country. Facebook, for instance, might...
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Fashion and Technology: What to Expect in 2012 →
Karl Lagerfeld’s keynote interview at LeWeb a few months ago proves a point: fashion and technology are two words that go very well together. And this is just a start, as high tech will keep transforming what we wear in many ways this year.
From exclusive events to the world
Livestreaming exclusive events may seem an oxymoron. Yet, the fact that TED Talks are available online didn’t have a...
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11 Irresistible Digital Marketing Insights for... →
1. Identify your target consumer. According to Minkoff, before launching something new, a company must ask itself the following questions: Who is this customer? What is he/she doing? Where are they going? In doing so, the ideal demographic can be realized.
2. The difference between an individual’s voice and a brand’s online is the authenticity. Consumers tend to respond best to honest dialogue...
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Post as ads > Facebook's New, Entirely Social Ads... →
Facebook appears ready to launch a new set of premium ad units, and, based on a review of documents which purport to describe them, the social network would seem to be doubling down on two core principles that mark fundamental departures from traditional advertising.
First, Facebook is making the new ads social by default, meaning they will automatically show users when their friends have...
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It’s not about the message or the medium. It is... →
More at: http://blogs.webtrends.com/2011/06/facebook-marketing-even-more-takeaway-tips/
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Creative Review - The Fabergé Big Egg Hunt →
Devised in collaboration with the charities Elephant Family and Action for Children, the egg hunt sees 200 eggs placed in London throughout the period of Lent, designed by artists including Marc Quinn, Jake & Dinos Chapman and Vivienne Westwood. Those who are game to join in the hunt are encouraged to visit the Big Egg Hunt website, atthebigegghunt.co.uk, where they will find zone maps...
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ASA announces it will not investigate 'Bigger.... →
The ASA has revealed that it will not be investigating Channel 4’s ‘Bigger. Fatter. Gypsier’ ad created in-house by 4Creative.
In a statement, the advertising standards body said: “We have received 316 complaints about the Channel Four ad campaign for the new series of Big Fat Gypsy Wedding.
“The general nature of the complaints were that the ads were offensive because they...
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Are you the left brain or the right - I'm... →
“I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.” And for the right brain: … “I am the right brain. I am creativity. A free...
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How Target Figured Out A Teen Girl Was Pregnant... →
So Target started sending coupons for baby items to customers according to their pregnancy scores. Duhigg shares an anecdote — so good that it sounds made up — that conveys how eerily accurate the targeting is. An angry man went into a Target outside of Minneapolis, demanding to talk to a manager:
Target knows before it shows.
“My daughter got this in the mail!” he said. “She’s still...
14 tags
Apple briefs bloggers, blanks New York Times (via... →
Apple has a track record of playing favourites with publications, so that a handful of journalists get treated like royalty while the plebs consider themselves lucky if they can extract a “no comment”. Of course, these very select American publications retain their editorial independence, but there’s always a hidden threat: they know that if they don’t provide the...
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UK Pinterest users buck US trend (via... →
A recent study has shown that Pinterest is more popular with men than women in the UK. This is, at first glance, quite surprising seeing as 83 per cent of Pinterest’s US users are women. However, a closer look at the data reveals that many UK users are in fact professionals working in the media industry. This perhaps explains why the gender split is more even in the UK (44 per cent female,...
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"Regret doesn’t remind us that we did badly — it... →
Kathryn Schulz on the Psychology of Regret and How to Live with It | Brain Pickings
If we have goals and dreams and we want to do our best, and if we love people and we don’t want to hurt them or lose them, we should feel pain when things go wrong. The point isn’t to live without any regrets, the point is to not hate ourselves for having them… We need to learn to love the flawed,...
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#LoveIt. >If cats were fonts (via @cox_tom... →
More at: http://www.thepoke.co.uk/2012/02/16/if-cats-were-fonts/
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15% increase in revenue with Facebook app (via...
As the number of Facebook commerce apps grows, choosing the right one to partner with is now an important decision to get right. One of the leading app developers is Ecwid. To illustrate how their platform can deliver real-world revenue gains, the company analysed 2,000 of its user accounts and found that an increase of 15% was enjoyed when using the app. Ecwid itself now has over 10...
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Interactive 3D Stream of Love on Twitter... →
V.nice!
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No Longer An Awkward Teenager? Gamification Grows... →
Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash. Gamification has become one of the hottest buzz words in the industry and is probably in the process of taking over a website or user experience near you.
For the uninitiated, gamification, said simply, is the use of game design techniques and...
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Social media engagement is 'the top priority for... →
New research about digital marketing trends published today shows that social media engagement is rated as both the top priority and most exciting opportunity for companies this year.
But while the fourth Quarterly Digital Intelligence Briefing, published by Econsultancy in association with Adobe, shows a huge appetite for social media programmes, there is a worrying lack of commitment...
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Brands struggling to follow consumer journey... →
Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).
The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey.
According...
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Lady Gaga to launch own social networking site... →
Pop sensation Lady Gaga is launching her own social networking website exclusively for her fans.
Gaga, 25, has used online forums to boost her worldwide appeal and has become the first celebrity to register 18 million followers on Twitter, Daily Star reported. Now the `Poker Face` hitmaker is putting her technology skills to use by founding her very own networking site for her devotees,...
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Clever bit of Valentine's Day direct marketing... →
like sentiment but not execution - was no surprise as wife saw it 1st (unless that was Interflora ploy)