December 2011
16 posts
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IKEA tempts people in-store using Facebook (via... →
No stranger to the smart use of Facebook, Ikea is going to try and drive people into its stores using the social network.
On January 14th, the Swedish retailer will ask people to bring themselves and their Facebook friends to locations across the US for “Bring Your Own Friend” events. Attendees will be given freebies, food and product discounts.
Visitors to IKEA’s US...
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Join the Community Contact Us Breaking ...
Waitrose is winning the social media war this Christmas, converting the most online visitors into paying customers and brand advocates, accordingly to the latest Supermarket UK study from Starcom MediaVest Group (SMG).
Waitrose, with its focus on “engaging content”, is having a “far higher impact” on consumer behaviour than Sainsbury’s and Tesco.
The study also revealed that shoppers...
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The 21 most horrific social media facepalms of... →
My personal favourite:
Grey New York
Hires plane to drag a banner with its corporate strapline over the Cannes Advertising Festival. Inserts a massive typo. Cue lots of irony-induced belly laughs, and a trending topic on Twitter. It was brilliantly effective in raising awareness, but the message itself left a lot to be desired.
Many more at:...
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Whale Trail: The Inside Story #GameDevelopment... →
Having never made a game before, design studio Ustwo spent £150,000 making a 69p app called Whale Trail. What were they thinking?
When London-based design studio Ustwo set out to make iOS game Whale Trail, it took a big risk. How big? The game’s budget hit £150,000.
And the gamble didn’t stop with a daring financial plan for a title that would, like so many other drops in the App Store...
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Here's What People Look at on Facebook Brand Pages →
In an effort to catch your eye on their Facebook pages, brands have experimented with apps and splashy profile photos. But in almost all cases, it turns out, the humble Facebook wall itself steals the show.
In an webcam eye-tracking study for Mashable by EyeTrackShop, the 30 participants who viewed top Facebook brand pages almost always looked at pages’ walls first — usually for at least...
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Man City to extend AR scheme to include swappable... →
Manchester City is set to extend its augmented reality (AR) season ticket scheme to allow fans to use their membership cards to interact with each other and swap content.
The football club, currently at the top of the Premier League, is utilising the cards’ RFID (radio frequency identification) technology to make them more personal to each individual fan.
More at:...
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YouGov releases consumer predictions for 2012 (via... →
Starting with ‘smart TV’, YouGov says that only 15% of UK consumers say they will own one within the next 12 months. A multi-country study was carried out in November 2011 with almost 13,000 respondents and the full findings on technology device ownership, content and attitudes is due for full release in Q1 2012.
As we’ve covered heavily over the past few weeks, the TV set...
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Branding: How It Works in the Social Media Age... →
From: mashable.com/2011/12/15/branding-and-social-media/
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“British Facebook Users Are Intoxicated in 76% of Their Photos (via @Mashable)”
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The average British person is under the influence of alcohol in three-quarters of of his or her tagged Facebook photos, according to a new study.
Researchers asked British people to reveal how many Facebook pictures showed themselves drinking alcohol or were taken after consuming alcohol. They...
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The Psychology of Fonts > Choose your fonts wisely... →
Choose Your Fonts Wisely
The fonts that we choose have an impact on our readers, whether in emails, resumes, menus, or websites. Often without even realizing it, readers react psychologically to the appearance of a text. We build websites with a certain goal and audience in mind, and it is important to consider the emotions that we want our words to evoke in our readers. Consider your...
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The science of sharing - #socialstats... →
More at: http://www.smartinsights.com/social-media-marketing/social-media-analytics/the-science-of-sharing/
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Online tool @JotForm's Wishbox enables faster,... →
Getting people to send a screenshot with their feedback is a good idea. But, we thought why stop there? Why not let users annotate these screenshots with text and draw arrows on it? Let them have some fun, and show you the problem, instead of trying to describe it.
The result is an amazing new way to get feedback: Wishbox
More at: http://www.jotform.com/blog/
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IAB research says tablets are perfect 'downtime'... →
Research from the Internet Advertising Bureau (IAB) launched today suggests that consumers see tablets as the perfect device for late evening use when in front of the TV.
The study from research company Sparkler in partnership with panel providers On Device Research, found that 51% of all tablet uses occurred in front of the TV. In fact, tablet owners are 50% more likely to use their...
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The Top 20 Most Expensive Keyword Categories in... →
More at: http://www.wordstream.com/blog/ws/2011/07/18/most-expensive-google-adwords-keywords
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Does Twitter have more influence than Facebook?... →
Let’s consider the news media sector. From a pure quantitative standpoint, Facebook remains a solid referral for news sites as people “Like” and link to stories. But Facebook encourages fly-bys, ie viewers that won’t stay on the site. Twitter’s referrals to news content are of a different nature. Tweets and retweeets usually come from people who have chosen to...