Which Social Networks Should You Care About in 2014?

Fab infographic from Jeremy Waite for Adobe Social depicting the most popular social networks over the last 12 years. See more information and insight from this research over on the Adobe Social blog.

Which Social Networks Should You Care About in 2014? | Digital Europe

Which Social Networks Should You Care About in 2014? | Digital Europe.

by × January 27, 2014 × 0 comments

Social Sign-on : The implications for Ecommerce sites

Social Sign-on : the implications for Ecommerce sites [Infographic] - Smart Insights Digital Marketing Advice

More information at: Social Sign-on : the implications for Ecommerce sites [Infographic] – Smart Insights Digital Marketing Advice.

by × December 13, 2013 × 0 comments

Social + Smart Phones – Nobody Is Safe

While adventuring online I stumbled across this article about a chap who, on overhearing a guy bragging about cheating on his girlfriend on the train, took a picture of him an uploaded it to twitter. The post has already amassed over 5,800 retweets and 1,298 favourites since it’s publication yesterday, as well as the attention of Noel Clarke. As of yet, it doesn’t appear that the girlfriend in question has noticed, but it does raise a some concerns.

It seems that nobody is safe any more. We knew this was starting to happen from the unexpected Internet stars such ‘World’s Worst Parallel Parking‘ or this poor chap who had the misfortune to be filmed as he struggles to put a flip-flop on whilst rather worse for wear at Coachella Festival. These two are rather innocuous but there are cases where these unlikely celebrities fare far worse, like poor Star Wars Kid who was subjected to cyberbullying as a result. 

More and more we’re seeing ordinary people come to the fore, exposed to the entire world, and not necessarily with their knowledge. I may not agree with ‘Racist Woman on Bus‘ or ‘Cat Bin Lady‘, but is it fair that these people are subjected to public humiliation and shaming on top of their legal punishment? Mary Bale, a.k.a Cat Bin Lady was charged £250 and given a criminal record, but was also subjected to death threats and national hatred with groups such as Death to Mary Bale being set up on Facebook. There are far worse people out there, who have done terrible things to cats and they don’t have to suffer this.

And that brings me full circle to ‘Train Cheat Man’ (I’m coining that bad boy early). I don’t agree with his morals, but it’s becoming a scary world where two people can’t have a chat on a train without it being documented, posted online and publicly slated. I wonder if he even knows he’s been posted to twitter and is the subject of conversation for over five and half thousand people, as well as actor and director Noel Clarke?

 

by × November 3, 2013 × 0 comments

Britons now spend one in every 12 waking minutes online as mobile advertising spend reaches record £3bn+ in six months

Wow – sounds unbelievable, but I actually think it tallies up.

A new study into Britains online habits has found that consumers now average 43 hours a month online, equivalent to one in every 12 waking minutes of their lives – fuelling a record six months spend of £3.04bn by advertisers.The Internet Advertising Bureau’s Digital Adspend report drilled down into this data to show that 22 per cent of this time is spent on entertainment whilst social networks and blogging take up 12 per cent of the total.Mobiles voracious growth showed no sign of abating either as its share of total ad spend doubled over the year, growing 127 per cent like-for-like to £429.2m in the first half of 2013.Tim Elkington, director of research & strategy at the Internet Advertising Bureau, said: “Nothing illustrates the internet as an entertainment platform better than the fact that over one in five minutes online is accounted for by entertainment, and that advertisers spent almost 1,300 per cent more on mobile video than a year ago. With smartphone penetration crossing the two-thirds landmark and the successful roll out of 4G, 2013 could be the year when advertising spend on mobile crosses the £1bn threshold.”

via Britons now spend one in every 12 waking minutes online as mobile advertising spend reaches record £3bn+ in six months | The Drum.

by × October 7, 2013 × 0 comments

Burberry Tops Topshop During LFW

Loving Burberry at the minute and not just their to-die-for S/S 2014 nail varnish collection. It’s unsurprising to see Mr Styles topping the buzz charts or Sienna, as she was sat next to him! Model of the moment, Cara Delevigne shows that she’s all over Twitter – as well as everywhere else. And as for the Mulberry miniature Wedgewood teacups – well they got a shoutout from me too, who doesn’t want one?!

Burberry was the biggest brand for London Fashion Week mentions on social media, a stat which might come as a shock to no-one, garnering over 300,000 mentions. In total, Twitter recorded 180,000 tweets mentioning #LFW, with over 10,000 of these mentioning Burberry. Burberry built on this buzz by teaming with Apple to use the iPhone 5S to photograph, video and share content building up to, during and after the Monday catwalk show.

The full article’s at: http://www.thedrum.com/news/2013/09/19/infographic-burberry-beats-topshop-lfw-buzz#OPrRXIXCMRI6PkZZ.99

Infographic: Burberry beats Topshop for LFW buzz | The Drum.

by × September 19, 2013 × 0 comments

Social media and the customer journey: What role does it play?

I was recently asked to speak on the topic of my eConsultancy Digital Marketing Comms Msc dissertation at the Digerati day organised by the lovely Marie Page and Vivien Underwood to help those about to undertake their dissertation.

It’s obviously the short hand version, and you don’t have the advantage of me explaining the slides, so if you want to chat about any of it, just give me a shout :)

via Social media and the customer journey: What role does it play in t….

 

 

by × September 17, 2013 × 0 comments

Monster list of dimensions for social media

 

Insanely HUGE List of Image Dimensions for Facebook, Twitter and More.

by × September 17, 2013 × 0 comments

8 Alternatives to Google Keyword Tool

I’m saving these bad boys for a rainy day. Here are John Jantsch‘s preferred free tools – to see the full list click through to the original article via the link below.

Free keyword tools

8 Alternatives to Google Keyword Tool.

by × September 16, 2013 × 0 comments

Instagram video vs. Vine

Instagram video vs. Vine | Neomobile.

Nissan set to use fans’ Instagram and Vine videos in next advert

Read more at: http://www.thedrum.com/news/2013/07/11/nissan-set-use-fans-instagram-and-vine-videos-next-advert#8E6ulDYmpS3qQQfA.99

Other big brands on Vine: Gillete, McDs, Mercedes USA, L’Oréal and Xerox.

by × September 15, 2013 × 0 comments

How to get your content shared

Awesome new infographic from MediaRun.

Infographic-How-To-Get-Content-Shared-Large

by × August 29, 2013 × 0 comments