“That’s what Tumblr will look like after a Yahoo acquisition.”
Coke Zero Presents: Zero Clue (by cokezero)
Over half (55 per cent) of under 35s use social media to share experiences about bad customer service, compared to 35 per cent of all ages, a survey commissioned by online customer helpdesk Sirportly has found.
Carried out by YouGov, the survey of 2,000 British consumers found that three times as many people use Facebook to vent about bad customer service than Twitter.
It was also discovered that regular social media use means the under 35 generation is 14 per cent less likely to receive a slow response or no response at all.
More at: http://www.thedrum.com/news/2013/05/10/46-use-social-media-online-purchasing-decisions-and-35-use-it-vent-about-bad?
In a move reminiscent of the Alec Brownstein experiment,Snickers and AMV BBDO created a way to make bad typers recognize why it is that they were unable to spell correctly. Snikkers Googel worked to bid on misspellings of common search terms. Each time someone misspelled a word — which was probably often, since people generally rely on the search engine to correct the terms for them — they got tailored ads asking them to “Grab yourself a Snikkers,” because “Yu cant spel properlie wen hungrie.” According to the agency, the campaign reached 500,000 people in three days of launch. A smart way for Snickers to not only reach bad typers, but also those who type “diS way” for absolutely no reason.
More at: http://creativity-online.com/work/snickers-google/31454
PRETAIL: A mode of consumption that sees consumers treat crowdfunding platforms as the new shopping malls. Why? Because that’s where current consumer demand for the most innovative, exciting and unique products and being served best than anywhere else, by an army of entrepreneurs and start-ups.
In 2012, donations & reward-based crowdfunding (of which PRETAIL is a part), grew 85% to USD 1.4 billion (Massolution, April 2013).
Data from market-leader Kickstarter shows the incredible growth and global scale of crowdfunding:
